JRC CZECH, a.s.
Společnost JRC se na českém trhu objevila poprvé v
roce 1988. V této době se firma zaměřovala především na počítače Atari
a Commodore. Během pěti let se však stále více orientovala na počítače
PC a stala se jedničkou v prodeji počítačových her v České republice.
V
květnu 1996 se firma JRC stala partnerem společnosti Sony pro
distribuci programového i hardwarového vybavení herních konzolí Sony
PlayStation. O necelý rok později převzala dovoz a distribuci herních
titulů svého nejvýznamnějšího konkurenta vystupujícího pod značkou
Vision, čímž výrazně posílila svou pozici na českém trhu. V roce 1999
se firma JRC transformovala na společnost s ručením omezeným a na konci
léta 2003 změnila právní formu na akciovou společnost.
V
současné době se firma JRC CZECH, a.s. věnuje pouze maloobchodnímu
prodeji a zaměřuje se na prodej všech kvalitních herních konzolí
(PlayStation, nově Nintendo a Nokia nGage). Značka JRC je neoddělitelně
spjata s počítačovou zábavou pro osobní počítače (PC) a herní konzole
Sony PlayStation. Rovnoměrně rozprostřená síť prodejen JRC realizuje
ročně okolo jedné čtvrtiny objemu prodejů koncovým zákazníkům v České
republice.
Progamers s.r.o.
Počítačové herny jsou místem odkud se nejčastěji prostřednictvím internetu hrají počítačové hry. Právě tyto herny jsou schopny jak HW vybavením, tak kapacitou připojení k internetu nabídnout svým zákazníkům – hráčům ty nejoptimálnější podmínky pro hraní her na profesionální úrovni. Toho je důkazem především skutečnost, že se přímo v hernách tvoří a sdružují týmy hráčů, které pak společně hrají zápasy a účastní se různých kvalifikací, nebo soutěží a budují tak základ progamingu. Tento projekt podpory progamingového hraní počítačových her reprezentuje síť profesionálních internetových kaváren a počítačových heren, sdružených pod obchodní značku PG Cyber Café.
AMD PG Cyber Café
První část tohoto projektu tvoří herny, které jsou provozovány společností ProGamers. Tyto herny mají jednotnou podobu služeb a vybavení. Zároveň reprezentují ty nejlepší - optimální podmínky pro hráče. Koncepce PG Cyber Café pramení z dlouholetých zkušeností ProGamers na poli organizátora velkých turnajů a soutěží v počítačových hrách.
TECFOOD s.r.o.
Před dvěma lety byl na náš trh uveden nový, ryze český energetický nápoj Kamikaze. V té době mu nikdo příliš nadějí na úspěch nedával. Kamikazedrink musel přesvědčit, že není jen pouhým dalším tisícím prvním energy drinkem na trhu mezi již zavedenými produkty silných, převážně nadnárodních společností. Kamikaze byl vyvinutý v České republice společností TECFOOD, s.r.o. (založena v únoru 2003 Markem Sadilem a ing. Jaroslavem Dostalíkem).
Loni na jaře Kamikaze zahájil svou první reklamní kampaň,známou pod názvem Pearl Harbour.Dodobudoval silné distribuční kanály a po umístění v první pětici/pětce na AKA Awards začal být postupně i konkurencí registrován jako rovnocenný partner na trhu, na kterém se dnes po pouhých dvou letech Kamikaze podílí zhruba 8%!Po RedBullu a Semtexu s jejich mnohaletým náskokem a silným zázemím nadnárodních společností je to první, navíc ryze český výrobek, který se skutečně i v této mezinárodní konkurenci drží na třetím místě.
V loňském roce byla zahájena distribuce Kamikaze na Slovensku, záhy však po silných konfrontacích ohledně složení nápoje (obsahuje také např. extrakt ze semene konopí) byla přerušena. Až po důkladném právním rozboru byla distribuce tohoto nápoje znovu obnovena v březnu tohoto roku. Kamikaze se od jiných energetických nápojů především tím, že ve svém složení místo syntetických látek využívá přírodní extrakty s dlouhodobým a širokospektrálním účinkem.Funkčními látkami vedle již zmíněného extraktu semene konopí jsou jeho součástí dále například extrakt z guaranya a buvolí tráva. Odborným konzultantem u finalizace tohoto produktu byl jeden z našich nejuznávanějších expertů na zdravou výživu dr. Fořt. Smyslem kampaně Kamikaze, která probíhá letos od 1.do 30.dubna, je upozornit, že tento nápoj, založený na přírodních látkách, skutečně stimuluje déle než jiné produkty typu energy drink na tuzemském trhu.
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